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Help Save The Deauville 8/18/2020
Margot Winick
One week after The Beatles made their record-breaking debut on “The Ed Sullivan Show” in New York City, the band made their second U.S. TV performance on the program on Feb 16, this time in Miami Beach at the Deauville Hotel, watched by an estimated 70 million people. Beatlemania had taken hold of the nation, and after the show, the Fab Four could relax by taking a few days off for sun and fun.

Now, over 55 years later, the remains of the grand hotel are falling apart and in grave disrepair. According to the resort’s website, the MiMo-style Deauville Beach Resort was “Hotel of the Year” in 1957, boasting 538 rooms of oceanfront glamour, with a swimming pool, beauty salon, restaurants and shops. In its heyday, it attracted celebrities such as Frank Sinatra, Jerry Lewis, Lena Horne, Mickey Rooney, Tom Jones, who, like The Beatles in 1964, played the Napoleon Ballroom. President John F. Kennedy spoke there at an event in 1961.

Owners Belinda, Richard and Homero Meruelo purchased the hotel on Collins Avenue and 67th Street, for $4 million in 2004. That same year, the hotel was designated part of the North Beach Resort Local Historic District.

To mark the 50th anniversary to the day of The Beatles Sullivan show performance on Feb 16, 2014, cover band 1964 The Tribute performed on the same stage in the same room. The band played the same set: “She Loves You,” “This Boy,” “All My Loving,” and closed with “I Saw Her Standing There,” “From Me to You,” and “I Want to Hold Your Hand.” Joe Johnson, host of “Beatle Brunch,” went on the air live on local station Magic 102.7 FM that entire weekend to mark the occasion.

The hotel has since fallen into ruin after owners made a few repairs (and those were done without permits), which led to a fire. The City of Miami Beach shuttered The Deauville it in 2017. Then, Hurricane Irma further damaged the roof where illegal repairs did not hold. A lawsuit by the city followed, and the neglected building sank further into decrepitude while the owners claimed they didn’t have the funds for the repair. As the decaying beauty sat empty, homeless residents broke windows to gain entry and destroyed or removed much of what is inside. The stage The Beatles played on remains as it was in 1964, as does the architectural features that make the building stand out.

Now, a new Miami Beach Commissioner, Steve Meiner, is taking on the cause, bringing up the landmark, the only large hotel in the area, at a recent meeting as he is looking to revitalize North Beach. He reported that the owners and the City are in mediation toward resolving and creating “a viable vibrant project” and he called it a “high priority” for North Beach. Additionally, the Miami Design Preservation League started a petition on Change.org to Save the Deauville.

. Sign it and tell Miami Beach to restore its connection to Beatlemania! CLICK HERE TO SIGN> SAVE THE DEAUVILLE

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